Advisory Board




Edmond Bilbasoo is a lifelong Martial Arts trainer and fighter with an extensive Muay Thai background. He has worked with numerous professional and amateur fighters in Muay Thai. Bilbasoo is also a well-recognized striking coach for UFC fighters, including Urijah Faber, Tyron Woodley and Paige Van Zant. In 2015, Bilbasoo appeared on national TV as the Muay Thai trainer for Urijah Faber’s team against Conor McGregor in the sports reality show The Ultimate Fighting Champion for the Fox Sports Network..



Jonna Birgans is a seasoned digital media and business development Executive. Jonna has created content for powerhouse media companies such as The Gameshow Network, Studios USA, MTV and Billboard to name a few. She is also a pioneer of the digital out of home industry, overseeing programming strategy and business development for brands like Walmart, Best Buy, Taco Bell as well as major US airports. Jonna originally hails from Finland but calls New York City home after residing in the entertainment capital of the world, Los Angeles for two decades. She is passionate about start ups and putting together teams that are in it to win it!



Royce Clayton is a sports agent and brand ambassador for various companies. Mr. Clayton was a major league baseball player for 17 years. He was selected to the MLB All Star team and has won a World Series ring. Upon retirement, Royce set up MUSIQ Locker, along with Snoop Dogg & LL Cool J. MUSIQ Locker signed an exclusive deal with the MLB Players Association to produce custom walk-up songs for every interested major leaguer. Royce’s company recently produced songs for Chris Carter and Jimmy Rollins, and has tunes for David Ortiz and other MLB stars.



With over 20 years’ experience in marketing & publicity, Sheila is a veteran at targeting male audiences and sports fans. As a former marketing exec at NBC, Sheila oversaw development and execution of large-scale national advertising campaigns for MSNBC,, NBC Cable Networks,, and the NBC Olympic coverage. Through her own company, RMS, she has led digital PR campaigns for UFC, "The Walking Dead", "Black Sails", “Inglorious Bastards” and dozens of independent horror, action and sci-fi movies, and other male-skewing genres. Sheila graduated with a BBA from the University of Wisconsin-Milwaukee and holds an MBA from Arizona State University.